Microsoft

Windows 8 Launch

A modern and innovative OS, with a focus on UI and design, needed to announce itself on the world stage in the biggest possible way. We created the largest Times Square takeover to date, knitting together 39 screens and three entire systems, we created over 48 hours of synchronized playback that included real time content from the ground. There was even a street battle, a marriage proposal, and a surprise cameo by Bill Gates.